The ten-question 2021 Sun City Huntley Resident Satisfaction Survey has been published on the Sun City website for all residents to review. This survey was developed by Survey Monkey, an organization that specializes in developing surveys, at the direction of the Sun City Board and the Executive Management team.
In a weekly update, Executive Director Deanna announced the survey results.
Loughran wrote “1,447 responses were received which equates to approximately 15% of 9,600 residents or 18% response rate from the 8,000 emails sent weekly. According to Survey Monkey, a 370 response sample size would be required to achieve a 95% confidence level for a population of 9,600. Survey Monkey allowed only one response from each IP address. Management is very satisfied with the response and I appreciate the community’s cooperation.”
The first three survey questions were all about demographics and the results showed that roughly one-third of residents have lived in Sun City for 0-5 years, another third 6-14 years and the final third more than 15 years. That 97% of residents are 60 years old or older and that 87% are not employed.
Executive Director Loughran’s message continued, “Management performance questions suggested that most services are provided in a fashion that exceed or meet expectations held by respondents. Since the conclusion of the survey, the auto assistant settings were changed on the main telephone number so that calls go to a ‘live person.’ We hope this will improve the community’s experience when calling.”
The question on the physical plant revealed that the overwhelming majority of participants felt that the appearance and condition of the lodges, fitness centers, pools, and common area landscape rated a good or excellent.
Respondents were asked to rate the quality, effectiveness and/or user friendliness of the association’s communication tools. The Lifestyles Magazine and the weekly email communications received the highest ratings. The Association’s Facebook page and Mobil App received high N/A ratings.
An unsurprising shift in how residents receive information related to the community was revealed. The Lifestyles Magazine received 68% of the votes in 2020 but only 30% of the votes in 2021. The weekly Community Update emails went from 17% to 53%.
Question 8 asked for input on future revisions to the Lifestyles Magazine. Club and Neighborhood Highlights received a high response.
Ninety-one percent said that they would return to indoor Fitness programs and/or large indoor Lifestyle events.
The tenth and final, “are you pleased with the management of your community? Yes or No” shows a management bias. This type of question deserves a more definitive response. Perhaps five responses ranging from Very Pleased, to Moderately Pleased, to Neutral, to Moderately Displeased to Very Displeased would have given management and the Board of Directors a clearer picture of the feelings of the respondents
“No Comment” was the response from both Executive Director Loughran and Board Chairman Benigno when asked about the survey responses.
Survey Monkey indicated that the sample received was sufficient for a 95% confidence level in the accuracy of the responses and that satisfied management.
